I Dare applies strategies and techniques to influence individuals/communities to voluntarily accept, modify or abandon a behavior, in order that they get an advantage.

  I Dare for Sustainable Development (I Dare)

I Dare for Sustainable Development is a non-for-profit & non-governmental Jordanian organization. As a social venture, the core of I Dare actions is based on social marketing (community change behavior) from early stages of idea development to the successful achievement of the desired impact.

I Dare believes in youth as the driving force towards development in its comprehensive sustainable concept where social, economic and political dimensions are equally respected. I Dare exists to be the platform for the voice and efforts of young active citizens in transforming their societies to achieve remarkable success in all their endeavors.

Vision: I Dare believes in a world in which people create innovative solutions for sustainable development.

Mission: I Dare is dedicated to fostering positive youth development (PYD) for sustainable change.

Values: I Dare believes in youth as the catalyst for positive sustainable transformation.


  • To integrate social marketing (community change behavior) as a vital tool for creating sustainable social transformation
  • To unleash the potential, entrepreneurship, and creativity of youth
  • To enhance youth activism in political, economic and social dimensions
  • To instill leadership qualities in youth
  • To acknowledge and strenghten youth assets


  • Social Marketing (Community change behavior)
  • Youth empowerment and social activism
  • Dialogue: Intra and intercultural/faith dialogue
  • Creativity and innovation
  • Volunteerism and employability
  • Environment and Sustainable Development
  • Sustainable Entrepreneurship (Social & Business)


Why iDare?

I Dare for Sustainable Development is all about youth and communities’ real empowerment throughout I Dare’s various programs that aim to exert positive long-term and tangible impact via effective interaction and rich exchange between all I Dare’s community members. At I Dare, we work on three levels’ enrichment and development; knowledge, skills, and attitude. These are our three pillars that we count on in order to have real empowerment for youth. This is our contribution to enable sustainable development to take place.